Founder’s Diary

Articles, Environment, Founder's Diary, Mind & Body, Zero waste

The Psychology of Creating A Waste-Free World


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#MUNIonThis: Not everyone has a fiery zeal to protect the planet, and environmentalists can often be met with strange stares by their peers.

Many people can’t quite imagine having to bring around reusable receptacles and containers whenever they step out of the house. They can’t imagine never buy new clothes or gadgets again, etc. And now, they just don’t have enough time to DIY everything or enough money to bulk buy everything.

Some planet crusaders can take things to an extreme that other people find hard relating to. So how can we make this matter to people so that they care and act accordingly? (more…)

Articles, Founder's Diary

Founder’s Diary: Sharing the MUNI Story So Far


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[This is a series of articles on reflections & ruminations on striving for mindfulness as a founder / entrepreneur.]

For the first time in a while, I shared the MUNI story to an audience at the MUNI Meetup MNL: Kickoff 2017 at Poblacion last February 4.

kickoff 2017.jpg

Unbeknownst to many, even to merchants who have been joining our MUNI Market since 2014, MUNI really began earlier, in 2012, as an outlet for an advocacy: to empower people to make more conscious, impactful choices with how they shop, eat and live day-to-day. And so, allow me to share, similarly to how I did during the meetup, about the story of MUNI so far. (more…)

Articles, Entrepreneurship, Environment, Founder's Diary

Why Fight A Losing Battle: A Conversation with Gela Petines of Reef Nomads


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In July 2015, I went on a month-long volunteer SCUBA expedition for a conservation organization in Southern Leyte. I thought it was simple: I would learn more about marine wildlife and setting up Marine Protected Areas, while doing something I loved – diving!

However, little did I know that this excursion (coupled with reading the desolate first half of a supposedly hopeful New York Times Bestseller “This Changes Everything” by Naomi Klein) would lead me into a rabbit hole of despair. In the book, I wondered what the fate of the planet would be in light of all the seemingly infinite human greed and exploitation. Simultaneously, in real life, I questioned how even well-meaning conservation efforts ultimately failed to achieve their intended results, and in some cases, made matters even worse.

For two weeks after I had gotten back, I was unproductive at work, and questioning the impact of the work I do with MUNI – pingponging between thoughts that a) little lifestyle tweaks were not enough and that I should do more, and that b) perhaps we don’t stand a chance, and I should just not care, just be blissful and happy, and just enjoy what I can while I can.

A recent Facebook post by a friend reminded me about how I eventually got myself out of that funk, and how I continue to keep myself out of that desolate void. (more…)

Articles, Entrepreneurship, Founder's Diary, Mind & Body

Founder’s Diary: Love for La La Land + Preparing for Uncertainty in 2017


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[This is a series of articles on reflections & ruminations on striving for mindfulness as a founder / entrepreneur.]

It’s two weeks into the new year, and I would have wanted to share with you all our nicely laid out plans for 2017, but we haven’t gotten it all figured out. The future is fuzzy, and it’s okay. (Really.)

La La Love

Yesterday, I put off writing this blog post to spend time with my family and watch La La Land. (No spoilers here, promise.) (more…)

Articles, Entrepreneurship, Founder's Diary, Mind & Body

Founder’s Diary: The Constant Quest for “How” in Creating A Sustainable Business


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[This is a series of articles on reflections & ruminations on striving for mindfulness as a founder / entrepreneur.]

Most entrepreneurs have financial sustainability among their key priorities, and that can be challenging enough. But there are other things that I, along with several other entrepreneurs in the community aspire to sustain too: the planet, their team’s well-being, and their own well-being too.

I wonder: HOW might each business might approach this? HOW do I know in which area to start? HOW will I know if this is the right way?

(more…)